(480) 656-5751 michael.faulkner@apmortgage.com
Lending in CA and AZ only
Lending in CA and AZ only

“Disruptors” or “disruptive companies” are popular buzzwords these days. It refers to companies or individuals who are bringing about real change in their respective industries to provide a better service or resource to their customers. Think companies like Airbnb, Amazon or SoFi. Companies like these are providing products or services that completely flip their respective industries upside down.

It could result in consumers no longer shopping at brick and mortar stores or an online bank providing a more streamlined banking process because statistics show many millennials are not in love with the big banks these days. Just how financial technology (fintech) companies like SoFi are changing the game, I take the same approach on a slightly more micro level as a mortgage adviser.

I understand that homebuyers are shopping online.

I understand that they want their loan process to go as smoothly as possible.

I understand they want to be able to COMMUNICATE IMMEDIATELY AND EFFECTIVELY.

This is why I am going all digital with the way we operate and interact with clients. For example, we offer the ability for a consumer to start the loan process through:

  • Personal website

  • Facebook and Instagram account

  • Mortgage app for download

  • Secure link to upload all required documents for loan review

  • Text message and instant messenger on mobile device

  • The ability to DocuSign 99 percent of all your required documents

  • The ability to communicate via direct message through social media and email

As you can see, we are trying to provide the consumer with a complete home loan DIGITAL EXPERIENCE. I believe the mortgage loan industry has become too bogged down and complex, which leaves a bad taste in the mouth of many homebuyers. There needs to be a change in the way we as a profession conduct business so that it is more consumer-friendly and current for the 2017 marketplace.

Now, that being said, I don’t believe this process should be completely robotic with NO human connection. There still needs to be a “human connection element” to the loan process, 100 percent. Human connection is key, along with what I stated above when LEVERAGING TECHNOLOGY. You won’t be speaking to an avatar if you work with us. Again, we are simply using online tools to help enhance the consumer experience. You will still always get the opportunity to speak with me about your questions or concerns.

What it comes down to is the fact that we are trying to disrupt the way the big banks are doing business. When consumers have a good experience, they develop a trust with that brand and become a brand advocate. The reason you aren’t seeing a lot of that is because there is little trust between consumers and the big banks as they shy away from technology.

Delivering the DIGITAL home loan experience is what makes me passionate about doing loans!

The views, articles, postings and other information listed on this website are personal and do not necessarily represent the opinion or the position of American Pacific Mortgage Corporation.

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